Anja Hendel is a seasoned innovation leader with more than 20 years of experience in software, technology, and digital transformation. She is passionate about bridging the worlds of startups and corporates, helping organizations to navigate the cultural shift from hardware-driven to software-driven logic.

As Senior Advisor for Corporate Innovation at NXTGN and member of several supervisory and advisory boards, she supports mid-sized companies and startups alike in building future-ready business models.

Previously Managing Director at diconium, a Porsche company, she led large-scale innovation initiatives at the intersection of technology, customer experience, and strategy.

Anja is also a sought-after keynote speaker, author, and guest lecturer at the University of St. Gallen.

Her mantra: “To shape the future, you have to understand technology.”